Yes, it’s a cliched and cheesy motto from an old Army marketing campaign but it also bears relevance to anyone not satisfied with the status quo. Does it matter that you’ll never be the Olympic Gold medalist if you can win a Master’s World Championship like our Jeff Souza just did? Does it matter that you won’t ever play collegiately if you can make your high school’s varsity team ahead of more talented classmates who aren’t willing to work? Does it matter that you might not be the strongest person on the planet if you’re now the strongest person in your office? Make the commitment to be all you can be and don’t look back.

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Athletic Lab is the premier Sport Performance and Fitness Training center in North Carolina. Located in Cary, in the heart of the Triangle, we offer a variety of services including Sport Performance training for developmental to elite athletes, and Performance Fitness training including Cary CrossFit.