Why Athletic Lab? Not why should I train here…that’s pretty obvious…we are the premiere athletic development center in the Triangle; but why the name Athletic Lab?
Well, I had actually purchased the domain name (athleticlab.com) about 15 months ago before we had even decided to move to North Carolina. For about 9 months I used the site as an ecommerce website to sell training books and DVDs. This was just a little experiment but I had other plans even from then. When we moved the business to the Triangle, the name seemed like a perfect fit for HPC’s first dedicated training center. First of all, we are nestled in an area that is known as the RESEARCH Triangle. Because of the central location to 3 major Academic powerhouses (UNC, Duke, and NCSU), the huge medical / pharmaceutical business, and white collar businesses like SAS, this area is one of the premiere areas for research in the country. In fact, we have the largest research park in the country. As such, there are labs and research centers all over the place here. With that said, I thought the name Athletic Lab would be fitting because instead of creating pharmaceuticals, technology or cosmetics in our lab, we would be creating athletes. Secondly, I thought the name would be appropriate because we pride ourselves on taking a science-based, field-proven approach to training….something that is quite rare in our industry. In fact, the HPC staff not only follow sport science research….we are leaders in sport science research.
Athletic Lab is introducing a new twice weekly class especially designed for athletes preparing for endurance activities like road racing, triathlons, or cycling. Pounding out excessive miles on your bike or on the road or swimming thousands of laps is not only potentially injurious but also an inefficient means of training. By using activity-specific strength development means geared toward the endurance athlete, Athletic Lab will help you reach new heights. Find out more about this program HERE.
We moved in to our new training center location about 3 and a half weeks ago. When we took it over the place was a mess. It needed painted, walls needed repairing, ceiling tiles needed replaced, concrete needed buffed, the list goes on and on. There was so much stuff to do before we could even move in our training equipment. Luckily I had some good help. My wife, business partner (flew in from CA), sister (flew in from NY), father-in-law (drove in from OH), and 2 of my athletes and one of their wives (all of whom just moved to the area) were big contributors to making the facility look like it does. While the place will never be confused with an Equinox or 24 Hour Fitness, that was never the intent and it now looks like the spartan ‘get it done’ training center that I had envisioned.
Here’s a slideshow of our initial move in to just a couple days ago. More updates are to come.
Do you tweet? Do you like high performance training and athletics? If so, follow us @athleticlab on twitter and we’ll pass on training tidbits, schedule updates, special discounts, and pictures and videos of Athletic Lab trained athletes in action.
To kick off the opening of the new training center, we are offering an initial free training session for our Elite Fitness, Junior Physical Development, and Scholastic Athlete training programs. If you’re interested in any of these programs and are serious about results, schedule a free training session HERE. Don’t worry, we won’t ‘used carsalesman’ you…we believe our services will sell themselves and don’t need shady sales tactics like your local health club.
After much hard work, we’re finally ready to open for business to the general public. While I’ve been training athletes at the center for a little over a week, these were all athletes and clients I had been working with previously. I assumed they wouldn’t mind training at the center even though it was still a mess and only partially set up. Now that 95% of everything we need is here, in place, and ready to go I’m opening up the facility to the general public. In fact, tomorrow we’ll be having an open house from 9:30-10:30 and a free hands-on clinic on Olympic Lifting technique. Come join us!